Asara Wine Estate
Overview
P.O. Box 882 Polkadraai Road (M12) Stellenbosch Wine Lands, Cape Townphone: view phone+27 21 888 8000
fax: view fax+27 21 888 8001
website: http://www.asara.co.za
e-mail: send an e-mail
Description
Investing in wine and the business of wine should always be approached with measured optimism. The rewards can be larger than life itself, but as with all such enviable enterprises it can be fraught with unforeseen pitfalls. To guard against these pitfalls one must apply all process to create a solid foundation. It was these business principals that were applied almost a year ago when this stunning Estate in Stellenbosch changed hands to its present owner. "I know a good thing when I see it and my investigation into the history and subsequent potential of the farm made me comfortable with my decision" says the proud owner Markus Rahmann. Markus' focus is on global excellence and a global vision. "To be fortunate to own a small piece of some of the best wine real estate in the world is one thing, to become a meaningful player is another." he says. To that end he implemented his vision to create an association of quality with every aspect of the Estate as well as life on the farm. Taking this detailed approach meant analysing every aspect of the business and creating a model off which to operate. "Wine-making should be viewed in terms of partnerships - A partnership with nature to obtain the wine - A partnership to produce it and partnerships with retailers and distributors to make it readily available. For without any of these partnerships working harmoniously, we will never reach our ultimate goal." Asara today - after systematically analyzing the whole farm for its potential - produces approximately 75% Super Premium Red Wine and about 25% Top Quality White Wine on this wonderful 180ha Estate.
